The 2020 Mid-Year Economic Update_long

January 10 2015

The Business Case for Social Media & Tackling the Profitability Yo-Yo

Volume:

45

Issue:

1

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Features
SocialMedia

With the right plan in place, a broad social media campaign can attract younger workers while also strengthening a companys brand and bottom line. But many distributors still doubt the effectiveness of Facebook, Twitter and YouTube as channels for building business, a perception that could be costly in the long run.

This article includes:

  • The importance of social media
  • Using social media to connect with millennials
  • Advice on using social media effectively

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Overcoming a Technology Deficit
  • Manufacturings Millennial Dilemma
  • 7 Key Investments to Grow Online Revenue

The following analysis by longtime industry expert Al Bates examines key profit drivers in wholesale distribution across 34 lines of trade monitored by the Profit Planning Group. This article looks at historical data from the past five years, and particularly trends in 2013, the last year for which full data is available. In 2013, distributors, as a group, experienced slowing sales growth, which led to an increase in expenses as a percent of sales, but also saw a slight rise in profitability.This article provides insight into this trend and provides recommendations to improve profitability in 2015.

This article includes:

  • Trends across distribution industry segments
  • Pattern of ROA over the past 5 years
  • Factors leading to profitability

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Top 10 Trends to Watch in 2015
  • Commentary: Analyzing Analytics
  • MDM Interview: Need for Innovation in Disruptive Times

Optimism in the U.S. tempered by slowdowns in BRIC, eurozone. This article looks at the state of global economies and the outlook for 2015.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Commentary: Emerging Trends for 2015
  • U.S. Economy: Out of Surviving and on to Thriving
  • Forecast: Continued Growth in 2015
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SocialMedia

With the right plan in place, a broad social media campaign can attract younger workers while also strengthening a companys brand and bottom line. But many distributors still doubt the effectiveness of Facebook, Twitter and YouTube as channels for building business, a perception that could be costly in the long run.

This article includes:

  • The importance of social media
  • Using social media to connect with millennials
  • Advice on using social media effectively

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Overcoming a Technology Deficit
  • Manufacturings Millennial Dilemma
  • 7 Key Investments to Grow Online Revenue

The following analysis by longtime industry expert Al Bates examines key profit drivers in wholesale distribution across 34 lines of trade monitored by the Profit Planning Group. This article looks at historical data from the past five years, and particularly trends in 2013, the last year for which full data is available. In 2013, distributors, as a group, experienced slowing sales growth, which led to an increase in expenses as a percent of sales, but also saw a slight rise in profitability.This article provides insight into this trend and provides recommendations to improve profitability in 2015.

This article includes:

  • Trends across distribution industry segments
  • Pattern of ROA over the past 5 years
  • Factors leading to profitability

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Top 10 Trends to Watch in 2015
  • Commentary: Analyzing Analytics
  • MDM Interview: Need for Innovation in Disruptive Times

Optimism in the U.S. tempered by slowdowns in BRIC, eurozone. This article looks at the state of global economies and the outlook for 2015.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Commentary: Emerging Trends for 2015
  • U.S. Economy: Out of Surviving and on to Thriving
  • Forecast: Continued Growth in 2015