The 2020 Mid-Year Economic Update_long

December 10 2017

Amazon Business: The Burning E-Platform

Volume:

47

Issue:

23

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Features
Amazon Building

Improving online capabilities, strengthening services and enhancing customer relationships isn’t enough to fight Amazon. This article, the third in a series on distribution’s omnichannel future, explores where we think Amazon Business is heading with its adaptive model and why its threat to your business has turned from disintermediation to displacement.

This article includes:

  • Amazon strategy tea leaves
  • Purchasing power
  • An eProcurement Trojan Horse

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Not a subscriber? Subscribe below or learn more. This article is available for purchase as a special report.

The story about a North Sea oil rig workers leap into the water in 1988 from a scorching platform works well to apply to the knowns, unknowns, hype and misconceptions that have accompanied Amazons infiltration, integration and displacement of distribution channels.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. This article is available for purchase as a special report.

Analytics
A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.

This article includes:

  • Marketing vehicle importance
  • Marketing vehicle frequency
  • Best practices frequency

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Millennials in Distribution: ‘No Magic’ in US LUMBER’s Strategy
  • Endgame Strategy: A Must for Distributors
  • Amazon Gets Down to Business
PDF Download
Amazon Building

Improving online capabilities, strengthening services and enhancing customer relationships isn’t enough to fight Amazon. This article, the third in a series on distribution’s omnichannel future, explores where we think Amazon Business is heading with its adaptive model and why its threat to your business has turned from disintermediation to displacement.

This article includes:

  • Amazon strategy tea leaves
  • Purchasing power
  • An eProcurement Trojan Horse

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. This article is available for purchase as a special report.

The story about a North Sea oil rig workers leap into the water in 1988 from a scorching platform works well to apply to the knowns, unknowns, hype and misconceptions that have accompanied Amazons infiltration, integration and displacement of distribution channels.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. This article is available for purchase as a special report.

Analytics
A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.

This article includes:

  • Marketing vehicle importance
  • Marketing vehicle frequency
  • Best practices frequency

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Millennials in Distribution: ‘No Magic’ in US LUMBER’s Strategy
  • Endgame Strategy: A Must for Distributors
  • Amazon Gets Down to Business