The 2020 Mid-Year Economic Update_long

Commentary: Grainger Scratches Its Niche

Earlier this month, W.W. Grainger launched a new website, Gamut.com. It’s a natural waypoint on their digital transformation journey. It also illustrates challenges to traditional business models – and Grainger is not getting a hall pass on this one!

This article includes:

  • Gamut.com's strategy
  • How to target a niche market
  • Grainger's vulnerability

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  • Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
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  • ‘Digital Branch’ Strategy Drives AD eContent

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