Commentary: Grainger Scratches Its Niche
Earlier this month, W.W. Grainger launched a new website, Gamut.com. It’s a natural waypoint on their digital transformation journey. It also illustrates challenges to traditional business models – and Grainger is not getting a hall pass on this one!
This article includes:
- Gamut.com's strategy
- How to target a niche market
- Grainger's vulnerability
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