The 2020 Mid-Year Economic Update_long

MDM Interview: Creating a Culture of Innovation

Adapting to the new business demands of a new generation of employees and customers requires a change in mindset, according to Dirk Beveridge, author of Innovate!: How Successful Distributors Lead Change in Disruptive Times.

This article includes:

  • The need for a culture of innovation
  • Engaging millennials in the industry
  • Bringing social media to distribution

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  • 7 Key Investments to Grow Online Revenue
  • How Leaders Can Drive Company Culture
  • Operations as a 'Lever for Innovation'

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