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Much has already been written about the "science" of strategic pricing. I have written some of it, including Strategic Pricing for Distributors, published by the NAW Institute earlier this year. I intended the book as a do-it-yourself explanation of strategic pricing.
The magicians Penn & Teller famously perform a magic act that reveals the secrets of magic tricks. But even if you know the secrets, learning how to execute those illusions requires skill and experience. And even if you understand the relatively simple concepts behind strategic pricing, successful implementation is challenging work.
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