An important part of taking care of customers is taking care of the employees that serve them, according to Mike Rowlett, CEO of Womack Machine Supply. Looking for opportunities to celebrate employee achievements and finding opportunities to help them is good in itself, but it also benefits business, Rowlett says in Womack's Priority: Company Culture.

“Other than sleep, people are spending the largest part of their life in work, and they need to enjoy being there,” Rowlett says. “We believe strongly that if a company takes care of people, then the employees will take care of the customer, supplier and business.”

Womack holds worker celebrations for birthdays and achievements, holds frequent potlucks and provides monetary support for employees’ volunteer efforts as part of Rowlett’s philosophy to maintain an enjoyable, respectful and giving culture. In addition to improving customer service, the culture at Womack reduces turnover and attracts other quality employees, says Kimberly Sudderth, vice president of human resources.

Learn more about building and maintaining a fruitful company culture in Womack's Priority: Company Culture.