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MDM Interview: DSG’s Late Night Loyalty Advantage

This article is part of MDM's 2017 Distribution Trends Special Issue.

Customer satisfaction drives Dakota Supply Group. The Fargo, ND-based electrical, HVAC and plumbing distributor recently launched its After Hours Experts initiative to provide technical, service and sales support for customers beyond the routine Monday to Friday, 8-to-5 schedule. CEO Todd Kumm spoke with Associate Editor Eric Smith about how the company works to differentiate amid changing customer demands.

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