The 2020 Mid-Year Economic Update_long

Trends in Distribution


Adam Fein, president of Pembroke Consulting, identifies four key trends in Facing the Forces of Change: Lead the Way in the Supply Chain, put together every three years by the National Association of Wholesaler-Distributors. He described these trends in a presentation at the NAW annual meeting in Washington, D.C., last month.


No. 1: Private Label
Adam Fein, author of Facing the Forces of Change: Lead the Way in the Supply Chain, says the use of private-label products will expand substantially over the next few years.


Benefits of a private-label strategy include capturing the manufacturer's margin, and the ability to control profit from the top to the bottom of the supply chain. Customer relationships often improve thanks to lower ...

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