“Spam” is a bad word these days; while real email spam is few and far between thanks to advances in email filtering, many companies are still afraid they are sending too many messages to their customers.
Unfortunately, the reality is they may be sending far too few.
“The key to ensuring your emails aren’t perceived as spam is to deliver information the customers are most interested in,” Debbie Paul and Jonathan Bein write in the latest issue of MDM Premium. “It doesn’t make sense to send an email about a product they would never use, but it does make sense to email customers with a complementary product to one they just purchased. Targeted email campaigns are an excellent way to inform customers of your product breadth.”
In the latest issue of MDM Premium, read about what customers really think about distributor marketing and why they actually want targeted and relevant messaging more often – in print and digital forms: Yes, Customers Want to Hear from You.
Also in the latest issue, we feature our quarterly economic reports, providing distributors with an update on conditions in wholesale distribution markets. Read those articles below:
- Survey: ‘Inconsistent’ First Quarter for Distributors
- MDM Pricing Trends Report: Inflation Data for Dozens of Product Groups
And read what Publisher Tom Gale has to say about AmazonSupply in his commentary, Beware the Amazon Mystique.
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