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The term "last mile" comes from telephone, cable and data communications industries to describe the final critical link in service delivery.
It's been used by every industry where the toughest problems are in service or product delivery to individual customers – connecting each individual node to the larger network tends to be the most difficult and expensive part of the process. Wow, perfect analogy for distribution!
Essentially, this "last-mile problem" has defined the value creation …
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