Rexel Survey: Interest in Energy Efficiency High - Modern Distribution Management

Log In

Rexel Survey: Interest in Energy Efficiency High

Despite interest, many consumers in the U.S. have not taken steps to become energy-efficient.

A recent survey from electrical distributor Rexel, whose North American division is No. 3 on MDM's list of the top 25 electrical distributors, found that 95 percent of Americans believe energy efficiency is an important issue. That said, the study also found that while 89 percent of respondents in the U.S. pay attention to their energy consumption, far less have actually taken steps to become energy efficient when compared with France, Germany and Great Britain.

We Deliver Distribution News to Your Inbox
Sign up below to receive MDM Update, your free weekly distribution news update by email.


For example, just a third of U.S. respondents regularly defrost their freezers and refrigerators; a little over half fill the washing machine to the top before starting the wash cycle; and 56 percent shut off electronic devices rather than switching to stand-by, according to Rexel's survey.

MDM highlighted energy efficiency as a trend in the Electrical Sector  in the 2011 MDM Distribution Landscape Report.

Energy efficiency is viewed as a key growth opportunity by many electrical distributors – several distributors have introduced initiatives around this area in the past couple of years. As David Gordon of Channel Marketing Group said: "Energy efficiency in particular is a continuing opportunity in the electrical sector, and it's not going to be just this year. But the ones who are doing better are the ones who are going out and creating demand rather than just bidding."

In Rexel's survey, reducing expenses was one reason to focus on energy efficiency (cited by 97 percent of respondents); guaranteeing energy security was second with 92 percent of respondents. Environmental protection came in third. But are Americans willing to act on this? Thirty-eight percent of respondents said they would be motivated to improve energy efficiency if they were able to easily measure how much money they were saving. But a little over half cited the "excessively high price" of low-energy products as an obstacle.

More than a third of American respondents said they would be motivated by financial subsidies in the form of tax credits, and 35 percent said other financial subsidies (tax breaks, etc.) were another factor to be becoming more energy efficient.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.