Creating a successful private label strategy requires more than just putting the distributor’s name on the products. This article looks at key elements of building a private label strategy and the decisions distributors need to make to successfully implement that strategy.

This is the second in a series of articles from MDM on private label in the wholesale distribution industry.

This article includes:

• The role of branding and positioning in private label success
• The importance of having the right skills in place for implementing a private label strategy
• The question of control versus liability for distributors

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Subscribers also have access to the following related articles:

• The Drivers of Private Label in Distribution
• Profits in a Year of Strong Growth
• Special Report: The Industrial Vending Boom