Commentary: What are you doing to make distribution ‘sexy?’
It’s amazing how often I hear this comment when talking with distribution executives at industry events. Other distributors aren’t seen as the biggest competition for the next generation; the Silicon Valley tech giants are.
This article includes:
- How to sell yourself to the next generation
- Explaining the role of the wholesale distributor
- How to compete with the tech giants
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- Culture as a Competitive Advantage
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