The 2020 Mid-Year Economic Update_long

Capturing the Power of Customer Surveys

Done right, customer surveys can provide valuable insights into your customer base. Done wrong, they can alienate those customers and damage your company’s reputation for being easy to do business with. This article examines ways to ensure your surveys provide the best results.

This article includes:

  • Creating Segments
  • Asking tangible questions
  • Measuring actions

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