Building a ‘Green’ Strategy
Even as more distributors and manufacturers are entering into "green" markets, several questions remain as to whether green is the right way to expand, and if now, given current conditions, is the right time to explore the new markets.
"Business is tough right now," says Bill Bean, president of Green Planning & Coaching. "I find myself telling people that there is no new business in traditional markets today, only someone else's business. …
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