I got a lot of feedback after I wrote about big data in the last issue. My main point was how companies have to manage a transition from transactional to strategic when it comes to their data management.

A few readers thought I was making a bigger deal of it than necessary in the most promising business climate in five years: “We’re ahead of where we were before the recession, much earlier than expected… our problems, thankfully, are growth problems again. Our real challenge right now is service levels.” That’s great news on the growth part!

But I would also recommend considering …