The 2020 Mid-Year Economic Update_long

Commentary: Innovation Fuels Competitive Value

Which comes first: Revenue from product sales or the innovative idea or product that will drive future sales? Trick question on a tough balancing act. As wholesale distribution channels go through business cycles, it’s easy to lose perspective.

Managers at every level get so focused on hitting the numbers when times are tight that every creative effort tends to focus on the target, while delivering value – often …


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