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Develop Branch CEOs
A distribution branch manager in many cases has worked his way through the ranks, but may not have had formal management training. In fact, the average manager may be so busy with his daily work that there hasn't been time to spend on higher-level localized market research and business planning. Wholesaler-distributors need to shift how they view the role of their branch managers by giving them the power to dig deeper into their markets.
Vancouver, BC-based heating, ventilation, air conditioning, and refrigeration distributor Independent Supply Company went from start-up in 2000 to eight branches in Ontario and Western Canada.
In 2006, Independent Supply decided that to maintain that fast growth, it needed to shift how it viewed the job of branch ...
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About the Author
Lindsay Young
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She leads a team of 12 writers, client success managers, designers, marketing specialists and strategists to produce content that helps companies translate their benefits to key decision-makers. She was previously the editor of Modern Distribution Management.
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