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Grainger Plans to Continue Rapid Product Expansion
Chicago, IL-based facilities maintenance distributor Grainger has added 64,000 products to its catalog, along with 27,000 more to its Web site. The additions to the company's catalog are a 33 percent increase over last year's 180,000. (Some products were also removed this year.)
Grainger now has 240,000 products in its catalog and 300,000 online.
In an interview with MDM, Fred Costello, vice president - product management, says Grainger will continue adding products over the next several years.
Every catalog will continue to see a similar increase, Costello says.
"Product line expansion is a Grainger priority. … I can say with confidence that our Canadian and Mexican business units are also ...
Grainger now has 240,000 products in its catalog and 300,000 online.
In an interview with MDM, Fred Costello, vice president - product management, says Grainger will continue adding products over the next several years.
Every catalog will continue to see a similar increase, Costello says.
"Product line expansion is a Grainger priority. … I can say with confidence that our Canadian and Mexican business units are also ...
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- Filed In: Subscriber Only, Strategy, Research & Analytics, Management, Companies
About the Author
Lindsay Young
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She leads a team of 12 writers, client success managers, designers, marketing specialists and strategists to produce content that helps companies translate their benefits to key decision-makers. She was previously the editor of Modern Distribution Management.
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