The 2020 Mid-Year Economic Update_long

The State of e-Commerce in Distribution

For the vast majority of distributors, e-commerce is still in its infancy. A joint MDM survey with Real Results Marketing revealed that more than 40 percent of distributors have no revenue from e-commerce and 25 percent have less than 5 percent. Nearly 10 percent have no plans to ever enable e-commerce. This article examines these results and issues distributors need to address to grow revenue from e-commerce.

More than 40 percent of distributors in a recent survey by Real Results Marketing and Modern Distribution Management reported no revenue from e-commerce. A quarter of respondents have less than 5 percent, as shown in Figure 1. Nearly 10 percent have no plans to ever enable e-commerce.

Still, half of the distributors without e-commerce-enabled websites are implementing them now or have plans...

Not a subscriber? This report is now available in the MDM Store as a downloadable pdf. The report includes The State of Distributor Catalog Marketing, The State of E-Commerce in Distribution, and E-Commerce and Catalogs: Fast Friends. Learn more or download now.

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