It would be natural for a business leader to assume that their customers operate in the same way that they do. But according to Bob DeStefano, president of SVM E-Marketing Solutions, business today has reached a tipping point where “generation net” workers outnumber baby boomers, and the way they do business is different from past generations.

In this article, learn:

• How Google has changed the face of marketing
• Why marketing should be viewed as an investment
• The role of your website in marketing today

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