The 2020 Mid-Year Economic Update_long

Yes, Customers Want to Hear from You

Distributors often fear that they will annoy their customers with too many marketing messages. But if those marketing messages are relevant, customers actually welcome them. This article examines customer preferences for marketing communications and how distributors can capitalize on what customers want.

We sometimes let our personal preferences influence our business beliefs. One area where we’ve found this to be most prevalent is with customer communications. We assume customers will think our marketing emails are “spam,” and they certainly wouldn’t want to receive another phone call during their busy day. But the reality is that customers do want to hear from you.

Over several years and dozens of surveys, we have asked distributors’ customers to rate types of communications and the frequency they wanted to hear from their distributors. In every case, &hellip


To continue reading this article you must be a paid subscriber.

About the Author
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

By subscribing, you are agreeing to MDM’s Privacy Policy.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

0

articles left

This is your last free article

Subscribe to MDM Premium today and get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.