2013 State of E-Commerce in Distribution

The second annual MDM Distribution E-Commerce Survey conducted with Real Results Marketing revealed several key trends:

  • E-commerce revenue as a percent of overall revenue is rising relative to last year’s survey.
  • The primary objectives among distributors for e-commerce are acquiring new customers, growing wallet share with existing customers and improving website usability.
  • Respondents express mixed satisfaction with much of the functionality on their own e-commerce websites.
  • Nearly 30 percent of companies that responded have a mobile device-optimized e-commerce solution. An additional 20 percent are implementing such a solution in the next 12 months.
  • Grainger is still overwhelmingly considered to have the best website by its competitors.

E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well as …


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