Industrial distributor Applied Industrial Technologies (NYSE: AIT), Cleveland, OH, has launched a new e-commerce website aimed at improving the customer experience. The redesigned site at www.applied.com includes improved navigation and interactive functionality throughout, with full access to detailed product and order information.

“The new Applied.com provides an additional, highly productive channel for current and new customers," said President and CEO Neil A. Schrimsher. "Combined with our extensive service center network, fluid power service and repair capabilities, electronic and printed catalog, and Maintenance Supplies & Solutions vendor managed inventory specialists, we are productively delivering value-added solutions for our customers’ industrial needs."