Lawson Products, Inc. (Nasdaq: LAWS), Chicago, IL, has launched a new and improved e-commerce website designed to provide customers with more product choices, improved functionality, and other user-friendly features.

As part of Lawson’s multi-channel sales model, the improved website gives users access to more products than the printed catalog with searchable product and technical content.

“We … know customers in the maintenance and repair industry want to partner with companies that have an easy-to-use and highly functional e-commerce tool,” stated Michael G. DeCata, president and CEO. “… These enhancements to our website mean Lawson is able to provide our customers with both the on-site personal service and technical expertise they expect from their sales representative and online access to five times more products via an intuitive website.”