There are more than a few good reasons to make your website the hub of your online marketing efforts, according to Bob DeStefano of SVM E-Marketing in the MDM Webcast “Stop Marketing Like its 1999!”, including expanding upon your printed marketing messages and enabling engagement with customers.

But online marketing without the ability to analyze its effectiveness is like driving blind, he says. “It’s like driving a car on a long trip without a speedometer or a fuel gauge. You need to have these metrics in front of you to figure out how far you have to go and what it’s going to take to get there.”

Distributors with analytics-enabled websites can track the cost of each new customer they obtain and can better analyze the relative effectiveness of different channels, showing them what’s working and what’s not. This knowledge, DeStefano says, gives analytics users the ability to cut marketing costs while increasing leads by shifting dollars to where they’ll count most.

Google Analytics, which DeStefano highly recommends, is free and easy to integrate into a new or existing website. To gain access to a variety of website-specific marketing statistics and reports, distributors need only register for the service and place a block of code onto their websites, a time investment DeStefano says is well worth it. “If you can do it today, do it today,” he says.

DVDs are now available for the MDM Webcast, “Stop Marketing Like its 1999!.”