Podcast: Electronic and Motion Control Supplier on Customer Expectations - Modern Distribution Management

Log In

Podcast: Electronic and Motion Control Supplier on Customer Expectations

Manufacturing Revival Radio talks with Tony Overy and Alan Sharrow of Advanced Motion Systems.

\"DreamlandManufacturing Revival Radio is a Dreamland Radio production with hosts Todd Schnick and Todd Youngblood. On this show, we feature the companies, the leaders, the innovators leading the charge and driving the innovation. Through the blood, sweat, and tears of working men and women from here at home, to around the world. Learn more at Manufacturing Revival Radio.

Tony Overy, vice president, and Alan Sharrow, engineering group leader for electronic and mechanical motion control supplier Advanced Motion Systems, contend with new safety issues every day. It could be machines without safety designed into them that have been re-shored or figuring out the hard and soft guarding needed for a collaborative robotic application.

\"FreeFree DVD: Upgrade Today!

MDM Premium provides in-depth research and analysis for distribution executives. Subscribe today & we'll send you Top 10 Trends in Distribution, free! Learn more or subscribe now.

Already a subscriber? Renew & we'll send you the DVD.

They also talk about the lack of experienced senior controls and automation engineering resources. Until recently, that sort of skill was considered to be expendable overhead. Tony and Alan both see way too many situations where a lack of engineering resource inhibits their customers’ ability to get equipment installed, up and running. They sometimes can’t “pass the baton” of ownership.

Software is a big bright spot, though, with no more Windows 95 crashes to wrestle with! The new stuff is easy to use, reliable and has things like hardware emulation built right in. It also enables a lot of remote support, again saving substantial time and money.

In this discussion, listeners can also learn more about what customers expect, like CAD drawings, point-to-point electrical schematics, code examples and maybe most importantly, a consultative approach. Customers want to have their designs questioned. “They want us to poke holes in their designs and find something more efficient or less expensive.”

Click on the play button above to listen to the interview, or download the audio file at Manufacturing Revival Radio.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.