Manufacturing Revival Radio is a Dreamland Radio production with hosts Todd Schnick and Todd Youngblood. On this show, we feature the companies, the leaders, the innovators leading the charge and driving the innovation. Through the blood, sweat, and tears of working men and women from here at home, to around the world. Learn more at Manufacturing Revival Radio.

The Numbers Never Lie
We have been looking forward to speaking with Tom Gale, president & publisher, Gale Media/Modern Distribution Management, for quite a while now. Modern Distribution Management (MDM) provides in-depth resources for executives in the wholesale distribution industry. Armed with a team of award-winning editors, MDM offers valuable in-depth insight into the wholesale distribution industry supported by original content that can’t be found anywhere else. In addition to all of that, we are proud to have MDM as a syndication partner of Manufacturing Revival Radio!

Tom informed us that Gale Media recently acquired Industrial Market Information (IMI). IMI profiles North American markets for a variety of industrial products to provide distributors and manufacturers insight to better forecast and plan their business. Tom discussed the importance of properly utilizing solid data. It was fascinating to listen to Tom describe how sometimes data can contradict an organization’s intuition within their very own markets. He also spoke about how organizations can successfully capitalize on strong data by using the results to help predict patterns in the markets.

Data Affects Your Sales Process
As today’s interview continued, Tom elaborated even more on how a distributor's sales and marketing team can use segmented data to really hone an efficient sales and marketing strategy. Want to learn how to properly use analytics to gain the upper hand in your markets? Then you must take a moment and listen to this informative discussion. When is the last time your organization did a comparative gap analysis? Tom explains why whatever your answer is, it has been too long!

Click on the play button above to listen to the interview, or download the audio file at Manufacturing Revival Radio.