The 2020 Mid-Year Economic Update_long

2015 State of E-Commerce in Distribution, Part 2: Integrate or Stagnate

The fourth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that the barrier to entry for e-commerce has lessened, but distributors are still deciding if they should launch e-commerce capability on their websites.

Part 1 of this series showed how the industry’s e-commerce offerings are maturing.

This article includes:

  • Why distributors might be reluctant to launch an e-commerce capability
  • Marketing vehicle effectiveness and spend
  • An overview of the integrated marketing approach

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  • Industry 4.0: Technology-Driven Change

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