The 2020 Mid-Year Economic Update_long

2016 State of E-Commerce: E-Commerce Journey Continues

More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.

Part 1 of this series examined the continued trend of distributors moving from the nascent stage – less than 5 percent of revenue being through the e-commerce channel – to the growth and maturity stages.

This article includes:

  • Marketing vehicle effectiveness
  • How to keep website visitors engaged
  • Self-service capabilities

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  • Be Patient, Persistent on Your E-Commerce Journey
  • Grainger Tackles the Data Challenge
  • 2016 Distribution Remodel: ‘Invest or Die’

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