The 2020 Mid-Year Economic Update_long

2016 State of E-Commerce: E-Commerce Races to Maturity

The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:

  • The number of companies with at least 10 percent of their total revenue from e-com¬merce grew 8 percentage points from 2014.
  • Most distributors require a customer to log in to see pricing and purchase products.
  • The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
  • A quarter of distributors receive 50 percent or more of their orders by email.

This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.

This article includes:

  • E-commerce top priorities
  • Types of e-commerce platforms
  • Tips for handling pricing

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  • The ROI Case for B2B E-Commerce
  • Grainger Tackles the Data Challenge
  • Historical E-Commerce Trends in Distribution

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