Channel Data Sharing
In the new research study Facing the Forces of Change: Lead the Way in the Supply Chain," the author found that the demand-driven supply chain philosophy is taking root in the business-to-business supply chains in which wholesaler-distributors play a major role.
Usually, manufacturers only see orders from wholesaler-distributors, and the distributors, in turn, only see orders from their customers; neither party has visibility into the market consumption (true demand) for a product.
The uncertainty and variability caused by a lack of true demand information leads every participant in the supply chain to stockpile extra inventory. It is caused by a combination of poor or inaccurate forecasts, promotional purchases by the channel, and other failures to provide true ...
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