The 2020 Mid-Year Economic Update_long

Commentary: Use ‘Social Technologies’ to Sell Better

Have you seen that commercial where a small business owner’s daughter’s boyfriend is looking for the company on the Web – and not finding it at all?

You often hear that the Internet is the future. Not to be argumentative, but the reality is the Internet is now. If you don’t have a presence online, and if you aren’t engaging your customers through the Web, you’re missing out on some great opportunities.

So the question is: What is the future? …

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