The 2020 Mid-Year Economic Update_long

Customer Engagement: Don’t Be Amazon

This article is part of MDM's 2016 Distribution Trends Special Issue.

The B2C shopping concept, in which people can get anything they need anytime they want it, is clearly influencing B2B buying. But a distributors customer has certain needs from superior product knowledge to service and sales reps available to answer phone calls that the Amazon experience cant provide.

This article includes:

  • Why a customer-focused experience is better than an "Amazon experience"
  • How distributors are improving their customer experiences
  • Tips for shifting your focus from products to customers

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

To continue reading this article you must be a paid subscriber.

About the Author
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

By subscribing, you are agreeing to MDM’s Privacy Policy.
Social Media Auto Publish Powered By :