Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.
Commentary: Content May Be King — But There is a Catch
Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.
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- Filed In: eCommerce, Technology
About the Author
Elizabeth Galentine
Elizabeth Galentine formerly held the role of editor-in-chief of Modern Distribution Management. Prior to joining MDM in 2018 as Editor, Elizabeth Galentine ran her own content services agency and led the editorial team for a national employee benefits media company for nearly 10 years.
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