The 2020 Mid-Year Economic Update_long

Emerging Technologies Series: Business Intelligence Tools Provide Actionable Data

This is the fourth article in MDM’s Emerging Technologies Series. This article examines trends in business intelligence and how distributors are using these tools to get smarter about sales, marketing and overall strategy.

Full Emerging Technologies Series is available here.

Distributors have questions, and many are looking to business intelligence technology tools to get the answers.

  • Why are customers unprofitable?
  • How can we work more closely with vendors to reduce costs?
  • Why was margin off this quarter?
  • Which salesperson is contributing most to Gross Profit? Least?

Data from the past is helping them gain a better understanding of trends to help improve the future.

“It’s more than just pulling the data out and viewing it,” says Kelly Squizzero, director of product management for Infor Distribution. “It’s being able to …


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