The 2020 Mid-Year Economic Update_long

Go Beyond `Brochureware’ Online

Web sites are becoming increasingly important for distributors as a way to connect with customers and provide valuable information about products and services. This article looks at how you can build a simple but effective site that allows you to interact with and inform potential and existing customers.
Building an effective Web site is not about selling online. It's about providing another avenue for customers to connect with your company. So say experts in Web site development and optimization, as well as in the distribution industry.

Increasingly, Web sites are becoming more important to and expected by customers as they seek to learn more about your capabilities and potential fit as a supplier.
Go beyond brochureware"-using just a picture of ...

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