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Making the Case for Social Media in B2B

With the right plan in place, a broad social media campaign can attract younger workers while also strengthening a companys brand and bottom line. But many distributors still doubt the effectiveness of Facebook, Twitter and YouTube as channels for building business, a perception that could be costly in the long run.

This article includes:

  • The importance of social media
  • Using social media to connect with millennials
  • Advice on using social media effectively

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