The 2020 Mid-Year Economic Update_long

Measuring the Customer Experience

Successfully measuring customer satisfaction can improve the customer-distributor relationship. This article examines some of the most popular metrics and discusses how to develop a strong customer feedback program that can help improve the customer relationship.

This article includes:

  • What metrics to track to find out what your customers want
  • Problems to avoid in implementing a customer feedback system
  • How to maximize benefits from the feedback you receive

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