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Overcoming a Technology Deficit

Distributors that lack a digital strategy can find themselves falling behind their competitors as e-commerce and other digital platforms become more important to customers. Linda Taddonio of InsiteCommerce discusses the need to develop a digital strategy and ways to jumpstart the development of that strategy in the recent MDM Webcast, Navigating the Digital Landscape for Distribution.

This article includes:

  • Why distributors are facing technology deficits
  • Steps for conducting a digital boot camp
  • How to create a digital innovation team

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