Zilliant, Austin, TX, a provider of predictive sales applications designed to improve companies’ financial results, has signed its 100th customer in the second quarter. Zilliant MarginMax and SalesMax applications are experiencing rapid adoption among industrial distribution, manufacturing and services companies, which strive to grow revenue, margins and customer wallet-share.
“Although the general economy continues to lag expectations, companies still have a significant opportunity to improve their operating performance,” said Greg Peters, president and CEO of Zilliant. “Our SaaS-based model allows our customers to implement our predictive sales applications within 90 days, enabling them to grow their top and bottom lines much faster.”
Zilliant’s 100th customer, Europe’s second-largest equipment rental company, Cramo, recently signed a deal to deploy MarginMax. Cramo, which joins 12 other European companies currently using Zilliant technology, will implement MarginMax in Sweden to grow its business. MarginMax increases revenue and profitability by providing price guidance to sales people.
“Optimizing prices is a strategic initiative to help us maintain and improve margins in this challenging economy,” said Erik Bengtsson, senior VP of Cramo Sweden. “We chose MarginMax because of Zilliant’s rapid deployment model and the ability to control pricing strategies through the application’s user interface.”
As a result of Zilliant’s conversion to the SaaS model, the company is rapidly expanding its customer base and achieving strong financial results:
· Subscription bookings growth of 137 percent over the past two quarters versus the same period in 2011
· 100 percent subscription renewal rate in Q1 and Q2 for MarginMax, resulting in a 104 percent subscription revenue growth rate
