The 2020 Mid-Year Economic Update_long

The ROI Case for B2B E-Commerce

Measuring return on investment in e-commerce can be a challenge for distributor. This article offers ways to measure the ROI and key expense components that distributors should include in the evaluation.

This article includes:

  • How to measure e-commerce investment ROI
  • The different types of ROI
  • Examples of the impact e-commerce can have for different companies

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