BlueLinx Corp., Atlanta-based distributor of building products, has launched a portfolio of what it calls ecoproducts called PureBlue.
 
The distributor is launching the line through an online "virtual show" March 30. The distributor is presenting educational conferences on green from industry experts, product knowledge training, brand-name exhibitor booths and a resource center with workshop presentations to download.
 
The conference will run for 90 days with months on various parts of the supply chain. Dealer month starts the show off and ends April 30. Builder month runs from May 11 until June 7. Architect month runs June 13-24.
 
In addition to these educational programs, BlueLinx has implemented a nationwide "ambassador" group focused on keeping the company current on green issues and the green market. The distributor is working to make itself green, including a focus on energy-saving by minimizing power usage and replacing lighting systems with those run by motion detectors for more energy efficiency.