Crescent Electric Agrees to Acquire Home Products Etc. - Modern Distribution Management

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Crescent Electric Agrees to Acquire Home Products Etc.

Acquisition of online retailer helps distributor expand e-commerce presence.
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Crescent Electric Supply, East Dubuque, IL, has agreed to acquire online retailer Home Products Etc. LLC. Terms were not disclosed.

Founded in 2012, HPE serves both B2B and B2C markets through its most commonly known web property, www.EliteFixtures.com.

"The acquisition of HPE brings tremendous value to our company as we embark on an aggressive plan to grow our online presence in the electrical product marketplace," said Erich Lemke, Crescent Electric senior vice president & CIO. "In addition to the robust, battle-tested platform, the acquisition brings us a talented e-commerce team, including HPE's two founders and leaders, each with expertise in online sales, marketing, operations and technology."

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