The 2020 Mid-Year Economic Update_long

Sonepar Expands in Brazil

Electrical distributor acquires Rosa Leal, with 12 operating companies and 16 branches.

Sonepar, Paris-based distributor of electrical products, has just expanded its footprint in Brazil by acquiring Rosa Leal, the fourth biggest name in the Brazilian market with 12 operating companies and 16 branches.

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This company with sales of €85 million (US$113 million) in 2011 by joining Sonepar South America operations will reinforce the leadership in electrical product wholesaling in Brazil, a country where it has been operating since 2001.

The acquisition of Rosa Leal represents a logical step in Sonepar’s strategy of focusing investment on high-growth countries, according to a news release.

In 10 Brazilian states that account for 80 percent of the country’s economic activity, Sonepar is now present through 12 operating companies: Centelha, Dimensional, DW, Eletronor, Emel, Petrocam, Proelt, Proex, Rosa Leal Painéis, Sandler, Tecnosisa and Walter Schmidt.

Sonepar adds 700 employees with this acquisition.

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