The Digital Distributor: Six Steps to Accelerate Sales - paperback
The Digital Distributor: Six Steps to Accelerate Sales is an immediately actionable program delivered as a workbook-style guide that brings distributors through the foundational steps they must take to clearly communicate their value, capture and convert more profitable leads, and serve buyers on the buyers’ terms.
The steps in this book will increase new and recurring sales, customer retention, and your share of customer spending. Written to save distributors years of expensive trial and error, this book will deliver a greater ROI from your digital sales transformation and leave you much better positioned for whatever technologies or new sales strategies arise in the future.
The Digital Distributor: Six Steps to Accelerate Sales is an immediately actionable program delivered as a workbook-style guide that teaches distributors how to prepare for and get the most from their digital sales transformation so they can successfully communicate their value, manage and convert more leads, and sell to their buyers according to their buyers’ terms.
The steps in this book will increase new and recurring sales, customer retention, and your share of customer spending. Written to save distributors years of expensive trial and error, this book will deliver a greater ROI from any digital transformation and leave you much better positioned for whatever technologies or new sales strategies arise in the future.
Follow the guidance provided and:
- Deliver stronger sales messaging that positions your company as a customer-centric go-to expert
- Generate, qualify, and convert more valuable leads
- Increase your sales team’s productivity, agility, and ability to generate more revenue
- Make smarter, more data-driven decisions
- Deliver a better customer experience
- Improve collaboration across sales and marketing
- Make life easier for your sales force
Whether your digital transformation awaits, has stalled, or is somewhere in between, this book is your detailed ‘how-to’ guide that propels your digital sales efforts forward quickly and more effectively.
WHAT THE EXPERTS ARE SAYING:
“As a distributor, we are struggling with the developing of an introduction or invitation to see customers face-to-face. These digital tools will lead us to introductions and invites for face-to-face meetings at the right point in the sales process.”
Jim S. Banovich
CEO, Marsh Electronics
“An excellent roadmap for distributors to follow. I have personally worked with Susan for the last two years while launching our digital marketing initiatives at BPI. She is a wealth of knowledge, and distribution leaders would be wise to follow her six steps as they look to innovate their sales and marketing strategies for the future.”
President, Building Products Inc.
“We are all deluged with the ‘change now or die’ message. This is a program of six steps that examines how to start and how the pieces fit together. It provides very tangible and specific examples of what the new normal will look like for an industrial distributor.”
Founding Partner, Indian River Consulting Group
“Susan provides indispensable insights and executable actions for immediately growing sales and delighting customers, and at the same time, building a foundation for B2B innovations and the future of distribution. This book is a must read for every distributor leader and rising star!”
Author, Mark Dancer on Innovating B2B
CEO, Network for Business Innovation
About the Author
Susan Merlo is a Digital Sales and Marketing Consultant specializing in wholesale distribution. She has great passion for helping the distribution industry be more current and competitive with their online marketing efforts.
Her focus is on lead management strategies, and identifying growth opportunities for distributors by integrating digital sales and marketing solutions into their sales functions. Her strategies help distributors increase new and recurring sales, customer spend, customer retention, and profitability.
Susan is the founder of Next Level iMedia and The Digital Distributor™ Program. Her latest book, “The Digital Distributor: Six Steps to Accelerate Sales,” is a workbook-style guide that shows distributors how to build a strong digital foundation from which they can successfully communicate their value, manage, and convert more valuable leads, and serve their buyers on their buyers’ terms.
Susan’s been a featured guest speaker on several product launches and marketing broadcasts, including “Instant Customer Revolution,” a training program and book written by best-selling author Mike Koenigs about how to become a highly-paid small business marketing consultant with cutting-edge mobile, video and social media tools.
To learn more about Susan, check out her most recent project at https://www.TheDigitalDistributor.com.