MDM-Podcasts-launch
Need Help? (888) 742-5060

In The News:

SR-2016-State-of-E-Commerce-in-Distribution

MDM Special Report: 2016 State of E-Commerce in Distribution

$79.95

Product Details

Pages: 36 (PDF Report)


  • This report is free to MDM Premium subscribers. Simply log in here to access and download this series of articles in PDF format.
     
  • Not a subscriber? Subscribe or purchase this report by adding it to your cart above.

Who should read this report:

Distribution executives, leaders and strategists will get an understanding of how the industry's e-commerce offerings are maturing and why now is the time to launch e-commerce capabilities on their websites.

The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that more distributors are crossing the threshold to e-commerce maturity and are focused on growing e-commerce success. Topics examined include top e-commerce priorities and practices, as well as best practices of driving demand and keeping visitors engaged.

Articles in this report include:

1. E-Commerce Races to Maturity: Expectations high for distribution e-commerce in 2016
By Jonathan Bein and Dean Mueller
 
The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:
  • The number of companies with at least 10 percent of their total revenue from e-commerce grew 8 percentage points from 2014.
  • Most distributors require a customer to log in to see pricing and purchase products.
  • The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
  • A quarter of distributors receive 50 percent or more of their orders by email.
  • This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
This article includes:
  • E-commerce top priorities
  • Types of e-commerce platforms
  • Tips for handling pricing
2. E-Commerce Journey Continues: Understand customer needs to grow e-commerce success
By Jonathan Bein and Dean Mueller
 
More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.
 
This article includes:
  • Marketing vehicle effectiveness
  • How to keep website visitors engaged
  • Self-service capabilities
3. 2016 State of E-Commerce in Distribution – webcast transcript and survey results
 
This transcript is of the MDM Webcast, 2016 State of E-Commerce in Distribution, which examines how the industry’s e-commerce offerings are maturing. The webcast features Thomas P. Gale, Publisher, Modern Distribution Management; Jonathan Bein, Senior Partner, Real Results Marketing; Don Polletta, Vice President of Marketing, Torrco; and Joe Bennett, Senior Vice President, Sales, Unilog.
Email This Page
Partner Center