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Article Access: Capturing the Power of Customer Surveys


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Done right, customer surveys can provide valuable insights into your customer base. Done wrong, they can alienate those customers and damage your company’s reputation for being easy to do business with. This article examines ways to ensure your surveys provide the best results.

This article includes:

  • Creating Segments
  • Keeping it brief
  • Asking tangible questions
  • Measuring actions

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