ROI from CRM: 3 Critical Focus Areas for Long-Term Success - Digital Download
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Join Brian Gardner, author of ROI from CRM: It’s About Sales Process, Not Just Technology, for a high-energy quarterly webcast series that challenges your thinking on getting ROI from CRM.
In part 3 of this series, Gardner presents three areas to focus on for success. He talks about why maximizing the value you get from CRM is not about technology and how a sales-driven approach and focus will uncover and convert more opportunities to grow your top and bottom lines.
In this 60-minute webcast, we address:
- The difference between Sales Goals and Load Input Goals and why Load Input Goals can be your leading indicator.
- Why to focus on the “Why” not just the “How” when training on CRM.
- Who should be driving the CRM bus.
Brian Gardner spent more than 20 years in technical and industrial sales in the process control and instrumentation industry. He founded SalesProcess360 to share best practices with industrial sales companies and help them think differently about sales process and CRM.
Jenel Stelton-Holtmeier, Editor, Modern Distribution Management
Jenel joined MDM as Associate Editor in 2008. While she covers a broad range of topics, she has particular interest in the impact of government policies and the economy on the wholesale distribution industry.
Prior to joining MDM, Jenel spent seven years working in the banking industry and has written for various publications including the Denver Post. She has Bachelor's of Arts degrees from the University of Oregon (journalism) and Minnesota State University-Moorhead (political science) and a Master of Arts degree from the University of Colorado Boulder.