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MDM Special Report: Grainger’s Web Pricing Initiative

MDM Special Report: Grainger’s Web Pricing Initiative

$74.95

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About this report:

W.W. Grainger Inc.’s new web pricing strategy was launched to reverse unfavorable market share trends Grainger experienced in certain market segments in recent years, but it also had the side effect of driving down the company's margins for the short term. This series analyzes the results of the strategy so far and the challenges Grainger faces in implementing its pricing approach. It also offers tips for how other distributors can improve their pricing strategies in the internet age.

Who should read this report:

Distribution executives seeking a deeper understanding of pricing strategies. This report will help you analyze how to assess and implement your own more optimal solutions while learning from the challenges faced by Grainger.

Articles included in this report:

  • Pt. 1: A ‘Suboptimal’ Solution? – Lee Nyari
    • This article includes:

      • W.W. Grainger Inc.’s new web pricing strategy

      • How the pricing initiative has played out to this point

      • Lessons other distributors can learn from Grainger’s experience

  • Pt. 2: The Quest for Optimization – Lee Nyari
    • This article includes:

      • What we know to be true

      • Are Grainger’s web prices more optimal?

      • Did Grainger miss the boat?

  • 6 Lessons for Other Distributors – Lee Nyari

 

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